Filed under: English Premier League
Fenway Sports Group, the sports marketing company owned by the Boston Red Sox, has expanded its media empire, entering into a sponsorship deal with Fulham FC, an English Premier League soccer club.
The company already has a number of similar partnerships in other sports, most famously with Roush Fenway Racing, the NASCAR racing team that features top drivers Greg Biffle, Matt Kenseth and Carl Edwards. Might this be there most impressive partnership yet?
That’s hard to say, but partnering with a side from the Premiership can’t be a bad thing. The EPL might not register much here in the NFL-centric United States, but its the most popular and powerful professional sports league in the world, with club revenues for the 2007-08 season exceeding $3 billion.
Fenway Sports Group Enters Partnership With EPL’s Fulham originally appeared on Soccer FanHouse on Wed, 21 Oct 2009 21:25:00 EST . Please see our terms for use of feeds.
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