The U.S. national team’s search for an iconic look it can call its own will fall flat again in this summer’s World Cup.

The new uniforms unveiled/leaked by Nike this week invoke some traditions while abandoning others, and the result is a mediocre, frustratingly incomplete kit that could be so much better.

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More World Cup 2010 News and Information

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• Glittering golden ball for Final
• Kansas City Beats Manchester United
• Egypt, Nigeria set up showdowns
• Germany, Colombia through at the double
• Lyon, Bordeaux count cost of Euro exploits
• UAE 2009 in numbers
• Mano Menezes Named Brazil National Team Coach
• Bitter day for the champions
• World’s press react to Final Draw
• Evra: The hardest part is still ahead
• UEFA Champions League review
• Nigeria off to a flying start
• Which 2 Countries You Think Will Be In The Final Of The 2010 Fifa World Cup?
• Abidal: It’s an unpredictable game